To create the highest level of public awareness to the importance of savings and ensure the nationwide observance of Savings Consciousness Week (June 30 - July 6, 2003), all banking institutions and their branches are enjoined to undertake during the said week, supportive publicity and promotional activities such as raffles, distribution of give-aways, putting-up window or counter displays, streamers, ad placements and the use of other devices and incentives as may be appropriate for this special event.
For a unified campaign, banks are requested to incorporate the theme, "Mag-Impok sa Bangko, Buhay ay Aasenso" along with the words "Savings Consciousness Week, June 30- July 6, 2003" in all promotional materials and print advertisements during the period.
RAFAEL B. BUENAVENTURA
Governor
15 June 2003
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